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With the rise of men wearing longer hair, the demand for stylish, functional grooming products is skyrocketing. That’s where The Hair Forge steps in—offering a distinct line of masculine hair accessories curated specifically for men who want to embrace their individuality.

Can you believe this hasn’t been done before? Sure, there has been stuff for guys. But it’s always buried on a women’s site, or it’s just recycled women’s products, given a different color, and packaged as something for dudes. But it’s still just a pig with lipstick. The Hair Forge is the first US brand dedicated solely to curating and creating accessories for men, with men in mind.